For his meeting with NBC, Chris - owner of Intension Interactive - wanted a memorable “leave behind”. We decided on a menu-style brochure designed as a quick reference for everything Intension has to offer; as described in the Business Plan.
As an art teacher, one of the things my mom always gets asked is to write down the steps for her students so that they can replicate what they’ve been taught at home. When she asked me to help her with this task, I suggested being brief with the narrative steps and rich with the illustrations to best communicate these art lessons.
The goal for the Dr. America Billing website was to create a brand—a unique association with what you are trying to sell. The brochure for Dr. America Billing is a great example of how branding works across all mediums; from a website to print material, it helps people remember who you are.
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