On paper, a business plan is composed of sections describing your due diligence to get your idea up and running: company analysis, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, and financial plan.
In reality, a business plan is a vision paper; providing guidance when you lose sight of your goals, providing inspiration when you need a reminder of why your ideas kick butt, and moving to action the people that can bring your company to life.
Working with Chris - owner of Intension Interactive - on his business plan was an exploratory process. I created an outline based on questions that we felt investors would ask. Some of those questions were answered by Chris, then edited to fit the frame, others required research from a variety of resources. The result was a 70-page document filled with insight and compelling facts.
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